February 3-4, 2012
Indian School of Business
The conference on Digital Marketing Strategies is jointly hosted by the Indian School of Business (ISB) and RightFOLIO. The academic partner of the conference is ISB’s Srini Raju Centre for IT and the Networked Economy (SRITNE).
The conference will provide a platform to discuss latest online marketing strategies using tools provided by web search engines and social networking sites. Although most of us are familiar with these tools, not everybody uses them to their full potential. This conference will shore up the learning through innovative use of cases from experienced industry professionals and research insights from internationally reputed academics. It will also focus on how to blend online marketing strategies with offline marketing and how to have a long-term plan to gain the maximum benefit out of the online effort.
The target audience is anyone interested in understanding the nuances of digital marketing and making use of them to refine their marketing strategies. We expect that the conference will be useful for CMOs or heads of digital marketing and e-commerce operations from user companies, managers looking after particular industry verticals from marketing agencies, and managers responsible for major advertising tools such as Adwords and Youtube, etc, from web search engines and social networking sites.
The participants can hope to return with an enhanced ability to fully leverage upon the potential of online social networking sites to increase their companies’ marketing impact.