Cris Dellarocas

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INFORMS publishes podcast discussing my Double Marginalization in Pay-per-Click Advertising paper

Current pay-per-click mechanisms can lead to higher product prices and lower social surplus (fortunately, they can be fixed!).

Check out the podcast discussing my recent Management Science paper “Double Marginalization in Performance-based Advertising: Implications and Solutions”

Podcast is available here.

This entry was posted in News on June 11, 2012 by dellarocas.

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← My latest article on Performance-based Advertising to appear at Management Science Dellarocas becomes Chair of Information Systems Department at SMG →

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Boston University
School of Management
595 Commonwealth Avenue
Boston, MA 02215
U.S.A.
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Latest News

  • INFORMS Podcast Series Features my paper on Double Marginalization in Performance-Based Advertising
  • Dellarocas becomes Chair of Information Systems Department at SMG
  • INFORMS publishes podcast discussing my Double Marginalization in Pay-per-Click Advertising paper
  • My latest article on Performance-based Advertising to appear at Management Science
  • Dellarocas promoted to Full Professor
  • Dellarocas named a Hypothes.is Fellow
  • Dellarocas to deliver keynote address at Indian School of Business’s Conference on Digital Marketing
  • Our latest paper on reputation appears at Management Science
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  • ISR Special Issue: Social Media and Business Transformation
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