INFORMS Podcast Series Features my paper on Double Marginalization in Performance-Based Advertising

In my June 2012 Management Science article “Double Marginalization in Performance-based Advertising: Implications and Solutions,” I explore an unexpected consequence of online pay-per-action systems (PPAs), such as the pay-per-click model—research that was recently highlighted by the Institute for Operations Research and Management Science (INFORMS) podcast series “The Science of Better.”

Listen to the full podcast at the INFORMS site The Science of Better.